Video Marketing - Why You Should Invest in Them
The ongoing pandemic has slowed down global economy and brought devastating effects. Even though the economy in Hong Kong is slowly picking itself back up in 2021, forecast to grow by 3.5% to 5.5%, there are still a lot of uncertainties associated with the pandemic. However, this looks like another sophisticated year for businesses to retain their clients under budget control, as there are other innovative ways to drive businesses.
Watching videos on Youtube and Instagram have always been a trend. In particular, during the lockdown period, this has become phenomenal. It might have even become your consumers’ favourite break time activity during their work-from-home routine. To businesses, this means an opportunity to appeal to customers, via their favourite break time activity. Hence, this trend has emerged as a marketing technique for businesses and marketers.
Video marketing is an increasingly popular online marketing technique that involves video content to promote products and services to their target audience. The global pandemic has accelerated the trends of promotional videos which caused a fundamental switch in consumer behaviour. Videos appear to be the most convenient medium for audiences to perceive information across different media outlets.
Now that we know this trend is here to stay, there are several benefits for companies to invest more on video marketing.
Video marketing helps build a connection and engage with audiences, more so than wordy texts do. So, in order to catch up with the trend and drive greater sales to a brand, companies should probably start investing more on video marketing. You may also refer to part one of our video marketing blog post.
Feel free to let us know your thoughts and share them with us via firstname.lastname@example.org as we would love to help you incorporate the right video marketing strategy into your overall marketing strategy or campaign.