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Result
• Over 121,000 people have been reached via social media platforms. • The average organic engagement rate of Facebook & Instagram is 4% and 7.5% respectively, which is higher than the industry benchmark, showing that the content is relevant and engaging to followers. • Drove 325 media coverages across print, online and broadcast.• 5 founder interviews with top-tier media publications such as Sassy Hong Kong, Sing Tao Daily and Apple Daily.