Loved by artists such as Rihanna, Jennifer Lopez, Lady Gaga, Heidi Klum, Cindy Crawford, Naomi Campbell, Linda Evangelista, and many more, Oribe is exclusively available at JOYCE Beauty. A new product collection is launched at the Pacific Place in Hong Kong. Voltage implements a multi-pronged strategy by inviting leading lifestyle / beauty media and KOLs to the launch event in order to showcase their amazing products. Oribe also flew in a world known hairstylist to demonstrate its products and style our guests and VIPs, which created extra online exposure. Results• PR value is over HK$3.6m. • Most of the mainstream lifestyle and beauty media covered Oribe including but not limited to Harper's BAZAAR, Lifestyle Asia, Tatler Hong Kong and Cosmopolitan, etc. • Total reach and likes from KOLs invited to the event is 217k and 5.5k respectively

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