Seeing that chef Voon’s trademark was his imagination and experimentation on contemporary French cuisine, he had then garnered a significant international following. He was named one of the world’s top 10 most innovative chefs by Restaurant magazine in 2007. To develop a strong relationship with media publications, a series of media tastings were held at the chef’s table, to which 6 patrons were sat on the edge of the open kitchen while enjoying a meal that would change their perspective on food. The goal of the media tastings were to ensure that LE PAN remains at the forefront of Hong Kong’s high-end dining scene.