JOHNNIE WALKER

JOHNNIE WALKER

Overview

Johnnie Walker is an internationally well-known whisky brand that was looking to revitalise its online presence within the HK market through creative and interactive postings and campaign. Tactical Influencer Campaign - A 3-day bar-hopping event for annual bartending competition - World Class was organised where lifestyle KOLs were invited to engage with the brand’s F&B partners as well as broadening our steadily growing fan base. Engaging Content Creation - To bring this global brand closer to local target audience, we have developed engaging and share-worthy social content to engage both Facebook and Instagram followers. Results• By adapting the latest IG Stories interactions, we have successfully raised the audience's interest in the brand legacy and fun facts. • IG followers has grown by 37% and the FB postings have reached 179K target audience with a total engagement of over 2.6K. • We have also examined Johnnie Walker’s target audience and purchasing behaviour, which were insightful for later digital strategy development.

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