Overview: To organize and manage the grand opening event for media store preview and KOL workshop for WOM; To promote brand launch in Hong Kong through key messaging via media exposure
・More than 20 media outlets attended the store preview with coverages secured from major lifestyle media ・Media Coverage: A total of HK$6,246,000 PR value generated from 40 media coverages ・KOL Collaboration: A total of HK$8,400,000 PR value gained from 70 coverages
