IDECORATE

IDECORATE

Overview

In a whirlwind of 2 years, iDecorate has established itself as the ultimate ‘go-to’ homeware & gift destination for the creative-conscious Hong Kongers after appearing on some of the city’s most stylish pages including ELLE, Home Journal, Tatler and SCMP. Popular demand and a staggering growth plan have taken the affordable luxury retailer from humble online beginning to offline, with the launch of its Level 9, Times Square walk-through store.

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Service

Voltage X held an engaging media, KOL and public launch event that featured a GIF photo booth. Guests were able to pose in sleepwear and play with iDecorate items that are shown on a display bed and share their final GIF images on their social media accounts. With a few recognisable faces in the crowd, Voltage sent a photo-release to the Entertainment press to further generate a range of coverage.
Result
Voltage secured 29 clippings from this release which included 18 high quality features such as styling Hong Kong Tatlers new Facebook LIVE segment stage which prompted real-time comments from the public on iDecorate pieces • A total PR value of over $3 million was achieved at the end

Service

Voltage X held an engaging media, KOL and public launch event that featured a GIF photo booth. Guests were able to pose in sleepwear and play with iDecorate items that are shown on a display bed and share their final GIF images on their social media accounts. With a few recognisable faces in the crowd, Voltage sent a photo-release to the Entertainment press to further generate a range of coverage.