Green Is the New Black

After a successful launch in 2018, The Conscious Festival by Green Is the New Black (GITNB) returned to Hong Kong in 2019. The theme for Green Is The New Black 2019 was all about veganism and zero waste production. This was an event for people who wanted to improve the way they lived, consumed, worked and travelled while doing more good in the world. A place where fun and social environmental responsibility go hand-in-hand.

Strategy

Having worked with Green Is The New Black for their launch festival in 2018 and working with them on their second annual event, Voltage X set out to obtain exposure for its stakeholders and participants. Both lifestyle and F&B KOLs were invited to the event to maximise and boost online exposure for this meaningful annual festival. The 2-day event featured more than 80 mindful brands and 60 speakers from all over the world as the festival focuses heavily on media exposure strategies.

Key Result

As a result, 170 media clippings were secured from the press release. 11 high-exposure KOLs attended the festival and the overall likes and reach from their posts were 7,000 and 300k respectively. The event was also publicised on Voltage X’s social media accounts and eDM database.

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