GRADINI AT THE POTTINGER HONG KONG

GRADINI AT THE POTTINGER HONG KONG

Overview

Gradini is a restaurant and bar located within The Pottinger Hotel. Gradini launched #ProseccoTivo to captivate the younger working crowd to enjoy an afternoon delight with them. StrategyAperitivo is an afternoon alcoholic beverage that stimulates a person’s appetite prior to their meal / dinner. This is a popular and common Italian practice which was slowly introduced in to the Hong Kong market. Voltage saw this as a great opportunity for Gradini Ristorante E Bar Italiano to launch a digital campaign, that targets the younger crowd to come in from 5pm to 9pm daily, with a chance to win a hotel stay at The Pottinger if they choose to share their experience on their social media accounts. Voltage also activated a Social Media initiative by inviting at least 3 KOLs to enjoy the afternoon delight and share their personal experience on their social pages with their followers. Results• This campaign reached more than 160,000 people through various social media platforms • There was a 30% organic increase when it came to social media following

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