Gradini is a restaurant and bar located within The Pottinger Hotel. Gradini launched #ProseccoTivo to captivate the younger working crowd to enjoy an afternoon delight with them.
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Strategy
Aperitivo is an afternoon alcoholic beverage that stimulates a person’s appetite prior to their meal / dinner. This is a popular and common Italian practice which was slowly introduced in to the Hong Kong market. Voltage saw this as a great opportunity for Gradini Ristorante E Bar Italiano to launch a digital campaign, that targets the younger crowd to come in from 5pm to 9pm daily, with a chance to win a hotel stay at The Pottinger if they choose to share their experience on their social media accounts. Voltage also activated a Social Media initiative by inviting at least 3 KOLs to enjoy the afternoon delight and share their personal experience on their social pages with their followers.
Result
• This campaign reached more than 160,000 people through various social media platforms • There was a 30% organic increase when it came to social media following
Strategy
Aperitivo is an afternoon alcoholic beverage that stimulates a person’s appetite prior to their meal / dinner. This is a popular and common Italian practice which was slowly introduced in to the Hong Kong market. Voltage saw this as a great opportunity for Gradini Ristorante E Bar Italiano to launch a digital campaign, that targets the younger crowd to come in from 5pm to 9pm daily, with a chance to win a hotel stay at The Pottinger if they choose to share their experience on their social media accounts. Voltage also activated a Social Media initiative by inviting at least 3 KOLs to enjoy the afternoon delight and share their personal experience on their social pages with their followers.
