FRAME COSMETICS

FRAME COSMETICS

Overview

Milan-based, Mediterranean-influenced, FRAME® COSMETICS launched in Hong Kong. Bringing UNESCO recognised lifestyle and unique Advanced Pro-Ageing Solutions to the city. Media Event Management - We have organised a media event and invited mainstream publications and beauty/lifestyle influencers to the event. We also suggested FRAME® fly in their scientific board members and formalists from Italy to demonstrate their research and findings to guests to create buzz. Tailored Media Strategies - Since FRAME® is a luxury skincare brand that is new to the HK market, we have carefully curated an exclusive media and KOL list for the special launch event. Results• Over 50 guests attended the event • Achieved an overall of 33 media coverage from top-tier publications such as SCMP and Prestige • Featured on more than 10 top KOLs’ social media accounts

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