The primary objective for this retainer was to notify the public regarding the relocation of Carat London in IFC and to also educate our target audience about created gemstones.
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Strategy
Voltage invited a high profile celebrity – Eliza Sham for the new shop opening ceremony in order to maximise overall exposure. In terms of our media strategy and daily media pitching, we also implemented celebrity and KOL seeding strategies to increase online and offline exposure.
Result
• Over 20 media publications attended the opening event • 76 pieces of coverage was acquired within 8 months • Total PR value was over $1.5 million
Strategy
Voltage invited a high profile celebrity – Eliza Sham for the new shop opening ceremony in order to maximise overall exposure. In terms of our media strategy and daily media pitching, we also implemented celebrity and KOL seeding strategies to increase online and offline exposure.
