Voltage X brainstormed and created a number of digital posts leading up to this pop-up, the digital goal was to entice the readers to pop by as they could win a trip for two as well as other attractive prizes. Voltage invited top media publications and KOLs in the beauty and wellness industry and gave them credit to shop at the store for their own experience. This helped amplify the message to increase more foot traffic in the Landmark’s pop-up store.