Integrated Marketing Strategy - We launch a holistic campaign consisting of media relations, digital management and KOL strategy to promote the launch of the restaurant and position Avobar as the one of the first superfood restaurants in Hong Kong. Creative Social and Content Strategy - We establish Avobar's social presence in Hong Kong by leveraging the viral nature of social to launch different campaigns and ad promotions to engage with our fans online. Through the development of creative marketing content that aligns with the global brand direction, we helped generate brand awareness, built a strong community of loyal fans, and enabled our content to reach the right audience to drive foot traffic and sales. Media Relations and Influencer Marketing Strategy - We organized a media and KOL tasting day with over 50 people attending to let editors and influencers preview the venue and sample the food before the official opening of Avobar. To sustain the momentum of the PR efforts, we continued coming up with multiple PR angles and marketing campaigns throughout the year to attract more media, KOLs and the public to visit Avobar.